5 Clutter Breaking Branding Ideas For Treebo
1. Treebo Mascot
What better way to personify Treebo than Treebo Mascot! And the best part is none of the players have tried this till now. Mascots can strengthen sense of attachment or belonging to a product or service. They can also elicit an emotional response from the viewer, which in turn fosters positive feelings. They can be used on websites and social media to create strong brand affinity, develop deeper brand loyalty with customers and can play an important part in branding.
2. Souvenir
How about gifting guests with a little Treebo branded souvenir which they would love to keep and show it to their family and friends — this can create brand awareness and instill brand recall. The souvenir should reverberate with the city’s speciality / significance.
Coorg — Coffee beans in a tiny Treebo branded jar / cotton pouch
Ahmedabad — Charkha model with Treebo branding
Bandhavgarh — Royal Bengal tiger model with Treebo branding
3. Treebo Podcasts
Don’t you think reading is not the thing for most Millenials and GenZ? How about having Treebo podcasts where consumers can listen to cool stuff.
Travel Tales From Real Travelers — engage travel bloggers, art enthusiasts— They can be given free Treebo stay vouchers to enjoy & share this experience over podcasts and their blogs & social connection
Quirky Travel Tips — handy tips to manage sticky situations during travel
Light Getaways — budget friendly, beautiful getaways for a quick relaxation, rejuvenation
Travel Calendar (tie in festivities & special events) — Suggest your listeners to travel just the place for enjoying special events, festivities
4. Framed Memoir
Do you want to do something that will imprint your brand in the mind of guests forever? How about framing their special moments and giving them as a parting gift , only for them to come back and stay again :)
Ask guests for a click when they come to Treebo, click that moment with them in front of the property, hand over a framed photograph when they check out. Ensure to either get the photo or the photoframe branded with Treebo. In this digital age, when someone gifts a framed photograph , it does look antique and special, something that the guests would love to showcase in their house.
5. Treebo Currency
Brand currencies are being used by some players. But we can always use it in more innovative ways to ensure more bookings and brand loyalty.
A Tie-up — tie with suppose Snapdeal would be a good deal. And on purchase of all or specific items you can earn certain Treebo money, which can be used to book stays on Treebo. Call it “Unbox Zindagi , Unbox Treebo Stays, Unbox Experiences”
Other ideas on the way! Stay Tuned. Stay Creative.
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