4 Awesome Ideas To Build The Most Loved Stay Brand

Where Is Our Favorite Stay Brand?

What would your most loved brands be? Brands without whom you just can’t do in life! — Google?, Amazon?, Apple?, FedEx?. Any Travel / Stay brands? But why don’t we have a particular favorite for stay brand? We haven’t sworn our loyalty to any particular online aggregator or stay brand. For most of us, price is one of the ruling factors in choosing stay, apart from location / place. Quality is so much in the veil. There is really no way for consumers to understand quality until they sense the place.

So when does the stay experience begin? The moment when you think of travel? The moment you have booked for travel & stay, you’re almost imagining the entire city, your hotel stay, things you will be doing around the city, places you will be visiting, people you will be meeting — you are imagining your trip almost every single day till the day arrives!

Brand Experience Vs Time

We humans have very optimistic expectations when we get involved with a brand. But that dips as and when those expectations gets crashed. So how do we ensure that the graph never dips?

1. How about building a intensive feedback mechanism, covering all the consumer touch points which involve the complete stay experience? Make giving feedback so much fun that consumers would love doing it! Build in interactive visuals & audio and you can even devise it like a video game. This will not only ensure that you constantly monitor quality , but will also help you to innovate.
2. Requesting should be just a button press. Whether be it booking cabs, getting pick up, drops, ordering food, hot water, fresh linen, housekeeping — make it as seamless and simple as just pressing a button on your phone. People want to travel hassle free, without bothering about little things.
3. WOW them! Never leave an opportunity to make your consumers feel special, unique and wanted. This is what builds the emotional connect or memories with the brand. They will never leave an opportunity to stay with your brand if you are able to make them believe that the brand exists to serve them. A great way to begin this is to start taking note of their special dates, their likings, any special requests or behavior during stay. Make this process as digitized and smart as possible. Best way is to develop a consumer focussed App , which is very much lacking in the industry. Integrate this data into process and service.
4. Make it wholesome. What do people do in their trips? Eat? Shop? Relax? Visit places? Look for information?. What if your App integrates local deals and offers. So all your users have to do is to just login to your App and they have all they need at their fingertips. You can garner special deals from the merchants only for your users and can integrate your brand currency for transactions, discounts or savings in the wallet.